PUBLIC PARTICIPATION
The What, Why, Who, How, When, and Where of Public
Participation What is it?
Public participation is the involvement of people in a
problem-solving or decision-making process that may interest or affect them.
Why do it?
Believe it or not, involving the public can make your
job easier. Involving the public has several practical, philosophical, and
ethical benefits. Some of the more important reasons for involving the public
include a desire or need to:
• Meet
regulations and requirements: Many programs, laws, and rules require some level
of public participation.
• Adhere to
democratic principles: Our culture and society embraces the philosophy that
people have the right to influence what affects them. As Abraham Lincoln said,
our government is intended to be of, by, and for the people. Involving the
public and seriously considering their input and needs is more often than not
the right thing to do.
Public participation provides a method for
incorporating the public’s ideas, values and interests into decisions,
resulting in more responsive and democratic governance. Public participation
also provides a vehicle for creating better citizens (Boyte and Kari 1996).
• Improve the
process of creating problems that can and should be solved:
Effective
public action depends on finding or creating real problems that can, should,
and are likely to be solved (Wildavsky 1979).
A good public
participation process can make such problem finding or creating easier, not
harder. Although the front-end planning can be lengthier and more complicated,
subsequent steps are often more efficient and some sources of delay can be
avoided.
Without good public participation, your process will
more likely become entangled in legal and political quagmires – for example,
organized protests, lawsuits about lack of due process, or legislative
interventions.
These are signs that individuals or organizations are
unsatisfied with the process.
Good public participation
helps you:
• Quickly identify key difficulties, challenges, or
opportunities: Participation by the public early on and throughout the planning
or decision-making process provides early notice that you will need to face
certain issues, options, or opportunities.
Participation may also point out quickly that you
might be heading in a direction that is untenable. Generally, the sooner such
information comes to light, the more useful it will be to you in your process
and the less likely you will need to undo earlier work and decisions.
• Create better
understanding of the situation, problems, issues, opportunities, and options
for action: For an effective decision-making process, both the decision makers
and the public need to fully understand. Public
participation helps the decision-making process because it clarifies the
definition of problem, provides a forum for sharing ideas and concerns, helps
produce clear and accurate information, and brings people together to focus on
what’s worth doing.
• Manage
single-issue advocates: Because public participation illuminates many issues
and many viewpoints, it can help manage single-issue advocates. When people are
part of a broad-based, interactive process, they usually understand better
challenge of making decisions in complex situations involving many different
views about what can and should be done. While their zeal for their issue will
not diminish, they may allow space for consideration of other issues and needs.
• Build better relationships: Asking, considering, and
involving people in work and decisions that affect them will naturally create
and enhance relationships with them. These relationships – or “social capital”
(Putnam, 2000) – may prove a useful foundation and resource for future work,
including the work of implementing a decision.
• Manage
conflict more effectively: A process that involves people early on, fosters
better understanding, and builds relationships is also more likely to result in
better conflict management. Such a process is more likely to be “hard on the
problem and easy on the people,” focus on interests and not positions, respect
the differences people bring and the contributions people have to make, and be
able to create and atmospheres that welcomes win-win rather than win-lose
solutions (Fisher & Ury, 1981; Thompson, 2001).
• Build a
coalition of support: When people are involved in solving problems, making
decisions, or creating plans, they typically develop a sense of ownership,
commitment to, and stake in the results of those efforts and initiatives. Frequently, they will then become stronger advocates
and help bring them to life. This may take the form of political advocacy,
volunteerism, partnering, publicity, securing funding, and so on.
• Get it
right the first time:
If people have
had their issues addressed and considered throughout the process, the resulting
decisions should better meet their needs. Similarly, if the process, through
public participation, has met their procedural needs, they should be more
supportive of the decision.
This diminishes
the desire and capacity of someone to stop a decision either late in the
decision-making process or even during the implementation phase. For example,
many lawsuits to stop or delay a project are aimed less at the actual decision
and more at failures in the decision-making process – because options were not
considered, meetings were not announced or open, the analysis was flawed, and
so on.
• Enhance future problem-solving capacity: A good
process can greatly enhance, rather than diminish or poison, future
problem-solving capacity. Building in the kind of “process gains” noted above
makes it less likely that future problem-solving efforts will result in
“process losses.”
• Better, more substantive decisions and outcomes: Not
surprisingly, the process improvements discussed lead to better decisions and
outcomes. (Also not surprisingly, it can be hard to disentangle decisions and
outcomes from the process used to create them.) Better results occur as a
consequence of:
• More information:
A public involvement process brings more information into a decision-making
process, including information that goes beyond scientific or technical
knowledge. Knowledge of the context, institutions, history, and personalities
is often invaluable (Scott, 1998). Especially important is gaining knowledge of
stakeholder interests and concerns; that kind of political information that is essential
for effective decision making.
• More
perspectives: The participation by a range of interested people adds more
perspectives and expands options, thus enhancing the values of the ultimate
decision. You are more likely to create a decision that meets more people’s
needs and considers more people’s concerns if they have been involved in its
formation.
• Increased mutual understanding: Public participation
provides a forum for both decision makers and stakeholders to better understand
the range of issues and viewpoints. Thus it broadens their own knowledge base
as they contribute to the decision.
• Free
consultants: In one sense, involved people serve as free consultants to your
project. They may bring technical expertise, specific knowledge about how
decisions will affect certain stakeholders, local experience and history, or
other specialized experience.
Who is the “public”?
There are many “public.” It is very important to do a
good stakeholder analysis in order to identify those various publics. How,
when, and where do you involve the public? • The nature and extent of
involvement varies
• The time and costs of different types of involvement
vary
• Participation processes should be designed
purposefully and thoughtfully • Preparation should start early
• Adaptation and follow-through are necessary
• Place matters
and should be thought about carefully and strategically Sources:
• Adapted from
materials prepared by Mary Hamel, Public Involvement Counsel, Wisconsin
Department of Natural Resources, November 2000.
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Boyte, Harry and Nancy Kari. 1996. Rebuilding America: The Democratic Promise
of Public Work. Philadelphia, PA: Temple. • Fisher, Roger, and William Ury.
1981. Getting to Yes. Boston, MA:
Houghton, Mifflin. • Putnam, Robert. 2000. Bowling Alone. New York, NY: Simon
and Schuster. • Scott, James. 1998. Seeing
Like a State. New Haven, CT: Yale University Press. • Thompson, Leigh.
2001. The Mind and Heart of the
Negotiator. Englewood Cliffs, NJ: PrenticeHall. • Wildavsky, Aaron. 1979. Speaking Truth to Power. Boston, MA:
Little, Brown.
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